With the opening of a new 18,000 m² facility, 900 jobs were created, while in the same year exports began to major retail chains such as Aldi, Lidl, KiK, and Hema.
The year 2018 marked a historic milestone for NZR Group in terms of both production capacity and international trade strength. A modern 18,000 m² plant was established in the Organized Industrial Zone of Kadirli, Osmaniye, focusing on the production of home textiles and slippers, and directly employing 900 people.
In the same year, the company signed cooperation agreements with Europe’s leading retail chains Aldi, Lidl, KiK, and Hema, expanding its export network. This development strengthened the presence of Turkish textiles in the European market.
Contribution of Kadirli OIZ
The new facility stood out with its specialized production lines in home textiles and loungewear. By offering hundreds of new job opportunities to the local community, the factory enhanced Kadirli’s industrial identity and boosted the local economy.
Strategic Move in the European Market
With the launch of exports in 2018, products from Turkey began reaching millions of consumers across Europe. NZR Group’s quality and reliability increased demand for the “Made in Turkey” label in European markets.
The Company’s Vision
Executives stated: “Our Kadirli OIZ investment and expansion into Europe reflect not only today’s but also the future vision of our group. By aligning our production power with Europe’s demand, we aim for sustainable growth on a global scale.”
Sectoral Impact
The 2018 investments demonstrated that factories established in Anatolian cities could be integrated into global export networks. According to experts, this development strengthened the position of Turkish textiles in the European market and opened new opportunities for the industry.
